What international sellers need to understand
International sellers placing packaged products on the Italian market should assess CONAI, EPR and packaging contribution obligations against current verified rules. The exact route depends on who places the packaging on the market, how products are sold, the kind of packaging used, and the effective rules on the relevant date.
CONAI
Italy’s National Packaging Consortium.
EPR
Extended Producer Responsibility for packaging.
Packaging materials
Material categories can affect registration, reporting and contributions.
Environmental contributions
Applicable contributions depend on current scheme rules.
Producer / importer
Responsibility depends on the effective national definition and supply chain.
PPWR interaction
The EU regulation and national implementation must be tracked together.
Italy compliance wizard
- Confirm the business establishment and sales model.
- Map sales, e-commerce and transport packaging.
- Verify producer status against the effective rule.
- Complete registrations and scheme participation where required.
- Coordinate an eligible local partner where the law requires one.
- Report packaging and retain dated evidence.
PPWR and national rules
Regulation (EU) 2025/40 generally applies from 12 August 2026. National registration, EPR and reporting requirements may interact with PPWR and can change. The checker therefore evaluates rules by effective date and verification status.
